The Big Picture

Dan McKinley

Head of Innovation

March 3, 2021

We are the human genome project but for psychographics. Google built the search graph, Facebook built the social graph, LinkedIn has the resume graph, but PersonAbilities is the first step in building the psychological graph – The Psychograph! 

PersonAbilities has power to change people’s lives in incredible ways. We envision concrete transformations for the economy and society at large. We’re going big. PersonAbilities is sitting on something so valuable that it will radically alter our day to day existence. That is the power of predictive analytics powered by psychographics and data science. We’re building the first true artificial intelligences that are powered not by binary codes, not by flow charts, not by the same engines that run Google, Facebook, or Microsoft, but by actually charting human consciousness. We are the human genome project but for psychographics. Google built the search graph, Facebook built the social graph, LinkedIn has the resume graph, but PersonAbilities is the first step in building the psychological graph – The Psychograph! 


Psychographics will trump demographics in every single scenario. Sometimes it may only by twice as accurate, sometimes 10x as accurate, and often 100x or more accurate.

Doesn’t highly-intelligent artificial intelligence already exist? Alexa and Siri might know a lot, but do they really have a personality of their own? Are they trained to think like real people? Do they come across as empathetic, sentient, or even common sensical? Maybe you’ve been shocked that someone you just met came up as a suggested Facebook friend. Maybe you had a conversation about a pressure cooker and got an ad for one in Instagram. Our minds remember what stood out. For every surprising or insanely accurate suggestion or ad you see on social media you’ll probably see 40 that you won’t even recall in a couple hours. Several companies consider it incredible when 1% of the people who view their Facebook page become customers. We’re honestly not much further ahead than astrology when it comes to predictive analytics. The reason is that because intelligence is personalized and entirely relates to personality. 

Psychographics will trump demographics in every single scenario. Sometimes it may only be twice as accurate, sometimes 10x as accurate, and often 100x or more accurate. One question answered on a survey will be as useful as 100 likes on Instagram. Major tech firms know your age, gender, ethnicity, and a few other things about you. It’s hard to look at more than about a dozen demographic factors. One day we will look at possibly 1,000 different psychographic factors. The more things you look at the rate of being right gets incrementally higher. We will one day build a robust quantum backed cloud computing platform that will predict with near certainty not only your likes and preferences,  but what products you might be interested in 6 months from now while never having viewed a similar product. We will reveal to small companies who their next customers are and traditional marketing will be go 6 feet under. 

What Psychographics Can Solve

The personalization of technology will give people more potential power than the heads of state of a previous era.

Currently people waste hours every day searching for information. We’re just like nomadic tribes, but instead we’re tediously gathering for information on cyberspace instead of gathering for paleolithic sources of food. Tech giants love that we spend all this time looking at random sites while sifting through scores of irrelevant ads. You may have an ad blocker, but you’re still wasting time scrolling, searching, or not knowing where to look. It feeds, addiction, isolation, and confusion. This psychographic driven AI is not only going to pass the Turing Test with flying colors, but will also create an Internet 3.0 – an Internet where everything is personalized to you! This is all about you! Instead of you traveling through cyberspace, your needs, wants, and desires will all flow to you! You will have the strength and ability to perform higher and more cerebral tasks that are based on creativity, human connectivity, and self-expression. 

Cyberspace as we know it has become highly, highly centralized. Most people are spending hours every day on the familiar Silicon Valley sites. The sites that people visited in the 90’s and 2000’s that brought connections, ideas, and liberation have now become internet ghettos. We envision a world where we can achieve decentralization. Everyone can design, own, and work their own feasible business. This technology will destroy middlemen and market makers. It will improve efficiency, trust, and transparency. This is an cloud based world that works for all people. The personalization of technology will give people more potential power than the heads of state of a previous era. If your skeptical of that, remember that the average on earth had as much access to information in 2020 as the president of the United States did in 1994. Some say that demographics is destiny, however one should always understand that psychographics is foundational to demographics. If technology was specialized to your intelligence, culture, temperament, and neurology it would be eons ahead of what we have already. 

Myriads of software developers have created narrow AI bots that have already transformed our world. The power of psychographics is making AI not only emotionally intelligent, but also helping it reason like a human. Game theory is no longer a binary flowchart. It won’t really be alive and won’t have real natural intelligence, but it will finally have access to the unconscious of humanity. This has applications beyond soft industries like education, OBHR, matchmaking, and personal development. This directly deals with socio-politics, finance, and world affairs. This is about creating a new reality technology focuses on our personal abilities. Now let’s look at few examples. 

The Future of Measuring the Mind

Our personalities individualize us and give meaning to our experience on earth. It’s time that we make concretely quantify abstract qualities.

The year is 2030. Max is 27 year old working at health insurance company that provides instant and affordable access to patient solutions in real time. Anthem and Aetna will soon be dinosaurs. Max decided to upload his DNA records to a tech startup that analyzes 100’s of different tangible traits and customizes his life. He gets their new app. He knows when to wake up, workout, and go to bed. The app even knows thousands of things about his personality. There’s a customized diet where’s he’s able to lose 15 effortless pounds – it doesn’t feel restrictive. He has more energy than when he was running track in high school. After a month he does blood work and his health insurance rates go down within minutes of uploading the data. His life expectancy just went up from 83 to 93. 

The year is 2032. Sally is a 31 year old social media influencer. She has a few million followers on Tik Tok but doesn’t that app much anymore because it’s no longer cool. She now has a few hundred thousand followers on a new app that remixes her recorded media into content that has already been streamed or created. She’s not remarkably entrepreneurial and has never been successful at monetizing her followers. However, a new service sends her a notice with a link to download a new application. It analyzes her followers and determines that 6.7% of them would buy this kind of product, 4.8% would by this other kind of product, and 3.2% would buy this other niche product. Within 24 hours she has a site with direct links. She makes $2 million that month off of her 8 million followers on her different platforms. 

The year is 2034. Rebecca is a 40 year old owner of a natural food store. Her business sells various different supplements in one the isles. Her business is struggling as it is becoming increasingly more expensive to source her food. However, she decides to invest $25k into buying a list of 135,000 people who’d be interested in her supplements. With some feedback she modifies the branding and then sends custom messages to every potential customer. 117,000 end up buying the supplements and she made $2.5 million that month through her new online supplements business. She now has the money to open up her own yoga studio. 

The year is 2036. Liam is an 8 year old boy at charter school in his local community. His class is made up of other students within the age range of 6-10. He’s passionately learning about everything related to art. He is a designer and he knows it. It only takes 3 hours a day to cover all of the other subjects, the rest of the time is focused on collaborative art projects with the other students. He enjoys almost every minute of his time at school. He’s normally a little restless, but they easily keep him engaged throughout the day. He’s never depressed. His teacher uses interactive media and voice technology to help her teach. She is also a creatively driven person as well and has her own art gallery where she sells paintings on the weekends. Many are now convinced that the arts are much more useful than the hard analytical subjects, and can’t understand anymore why they used to push so hard for the STEM fields. By the time Liam is 14 he’ll have the same skills as typical college grad did in 2021. He already loves what he’s doing.   

The year is 2038. Mark a 46 year old man who made a fortune on new meme-based cryptocurrencies in the 2020’s. He hasn’t worked in 10 years. He has an AI assistant that schedules his entire life for him. He goes to a gym in the morning where the exercises are specialized based on his interests, health, hormones, and vitals of that particular day. He has a two hour long virtual discussion with 8 other close friends – every single one of them he met through an app. He goes to a restaurant where he sits down 4 other people he’s never met. They instantly hit it off and find that they have dozens of things in common. Afterwards he checks the news for the first time in a while, he sees 100’s of headlines that not only inform him of nuanced views of the world, but also inspire him to be a better man. His two kids come home at 4 pm from school. They decide to watch a movie but don’t have to argue about which one. They turn on the screen and their streamer uploads something they know all three will thoroughly enjoy. At dinner they talk about their plans to go on vacation to a resort that will match all of their personal interests. They know they’ll be in for a lot of fun. Mark got divorced last year but is not worried about finding love. An app that’s been around 10 years paired and scheduled him up last week with 3 women that were all much more compatible, attractive, and interesting than his ex. Life is good and stress free. 

The year is 2040. Kathryn designs algorithms for a quantum computing service provider owned by a data visualization company. She’s 22 years old and does not have a college degree. However, she spent years studying philosophy and ethics. She makes sure that the quantum computing services will only enhance positive human interactions. Society has powerfully learned about the dangers of using technology to isolate people. She can’t imagine a world without customization. Everything is personalized for her and has a hard time remembering seeing spam content, irrelevant media suggestions, or wasting time searching for information. She knew she wanted this job 5 years ago and was practically guaranteed it 3 years ago. The data visualization company is less than a decade old but now has a trillion dollar market cap. They have no real problems in regards to hiring, training, or culture. Their deep AI’s find the perfect people for the jobs. They knew that Kathryn’s mind would be perfect in developing algorithms that promoted social cohesion, personal development, meaning, and joy. She doesn’t even have to work on a spreadsheet or in a program like tableau. All she does at work is have conversations with intelligent general AI bots about these subjects. No need to code or to insert data manually, everything is oral. She loves to carve ceramics and does it every day while talking to the AI’s. Work has never felt like work for her. Every interaction she has is nothing but positive, insightful, and invigorating. She has no need to search for friends, relationships, or hobbies. Everything comes to her. 

This is not a pipe dream. We have the technology and processing power to do this right now. What we are adding to the equation is humanity. Psychographics will revolutionize how we learn, work, live, and interact with each other. Our personalities individualize us and give meaning to our experience on earth. It’s time that we make concretely quantify abstract qualities. It’s time that we give technology emotions. Let’s bring together what is truly human and what is fundamentally machine. In 20 years from now we will have psychographic informed general artificial intelligence. It will personalize our experience. It will grow our personal abilities. It will make us feel like real people with real hearts, wishes, wants, and desires. We have hope that we can truly be filled with value, connection, and meaning. We act now knowing what’s in store. Now is the time to work towards our future reality. It is time that find our road and know our home. 


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